Brand journalism in practice

I've been curating, writing and speaking about #brandjournalism of late and the opportunities it is presenting for PR folk like myself.  As traditional media and journalists struggle to sustain our voracious appetite for content, companies such as Cisco, Coca Cola, Nissan and others are turning to authentic, journalistic storytelling to attract and hold prospective buyers, and build their brands.  I have the pleasure of working with two clients who have embraced the brand journalism concept and who are producing very high quality work. The University of Waterloo's David Johnston Research + Technology Park publishes Watch Magazine three times a year, showcasing University thought leadership, research, and its exciting technology and start up ecosystem.  My other client, Unitron, a global leader in advanced hearing healthcare solutions publishes its Unitron Magazine twice a year, again showcasing the stories behind and surrounding its brand.  Such an honour for Ignition to be involved as a contributor to both of these projects.