I have the wonderful opportunity to advise and work with 50+ tech start ups through my gig as the in-house communications advisor at the Accelerator Centre. Intellijoint (formerly Avenir Medical) is one of these interesting companies. The team has achieved a number of significant milestones over the last few months, closing $3.3 million in financing, receiving their Class One Medical Device certification, and now, as this article in the Toronto Star details, witnessing their device (which provides for a more accurate alignment of a replacement joint in hip surgery) used for the first time in an actual patient surgery.
Showing posts with label tech PR. Show all posts
Showing posts with label tech PR. Show all posts
Thursday, January 2, 2014
Ignition tech start-up client cream.hr featured in Mashable
I have great fun working with cream.hr, one of my tech start-up clients. The team is highly dedicated, the technology is very interesting, and the founders understand and appreciate the value of good PR. And now, they have customers singing their praises (which is always the very best PR of all). Congrats on their recent coverage in Mashable. www.cream.hr
Tuesday, December 10, 2013
Ignition Partners with Kate Wild PR, Expands Tech PR Services
Ignition Partners with Kate Wild PR, Expands Tech
PR Services
Waterloo (Ontario) CANADA, December 10, 2013 – Ignition,
a Waterloo-based boutique marketing communications and public relations (PR)
firm announced today a strategic alliance with Kate Wild PR – a move that will
allow the firm to expand its high tech PR services and broaden its footprint in
the Canadian and US technology markets.
Founded in 1992, Ignition provides a
full portfolio of marketing and PR services to technology companies from start
up to large enterprise. Ignition
clients include the Waterloo Accelerator Centre, Unitron, Compuware
Changepoint, University of Waterloo Research + Technology Park, CloudOps, and
Fresche Legacy, and the firm has provided PR advisory to a host of early stage
technology start ups, helping BigRoad, BufferBox, Cream.HR, Clearpath Robotics,
I Think Security and Magnet Forensics establish their brands and build
awareness for their products and services.
Ignition chief marketing officer
(CMO), Ellyn Winters-Robinson,
is an accredited PR professional with 25+ years experience in technology
marketing and PR. Prior to Ignition Ellyn was VP of Marketing for MKS (now
PTC), an enterprise software company focused on the application lifecycle
management (ALM) marketplace.
Kate Wild
brings more than 18 years of high tech public relations experience, including
strategic communications planning and account management, writing, and media
relations, to the alliance. Kate began her career at Mitel Corporation in
Kanata, Ontario, and joined High Road Communications, a Toronto-based firm
specializing in high tech PR, in 1996 where she was the North American account
director for clients in the hardware, software, and telecom space including NEC
Technologies, Avaya, and Gateway Telecom. In late 2000, Kate branched out on
her own to work with clients including Sun Microsystems, Fujitsu, Logitech,
Cray, Inc., Kronos, VERITAS, Avigilon and many others. Kate holds a
Masters of Arts in Communications from Carleton University School of Journalism
and Communication.
“I am excited
to join forces with Ignition and provide clients with a broader scope of services,
from brand journalism to content marketing and public relations,” said Kate
Wild. “Together, we can deliver creative and engaging PR and communications
programs that align with clients’ business objectives and positively impact
their overall success.”
“Kate is a
seasoned communicator and highly respected PR professional with deep knowledge
and experience in the tech sector, and I’m thrilled to be able to partner with
someone of her caliber,” says Ellyn Winters-Robinson. “Together we will provide our clients ‘silicon valley’
style, senior-level PR representation, delivered through a creative, hands-on,
client centric approach geared to achieving results.”
-30-
For
further details, please contact:
Ellyn Winters-Robinson
Ignition
519-624-2402 (office)
519-574-2196 (mobile)
Subscribe to:
Posts (Atom)