Welcome to our inaugural blog, which I hope will serve as a interesting conversation pivot point on marketing topics. As a long time marketer in the high tech sector, I have found myself on many occasion searching the Web for topics of relevance to marketers, and particularly practical advice from one marketer to another. I hope to fill the gap with this blog, where I'll post in future on a variety of marketing topics ranging from lead generation and closed loop measurement, to managing the circle of influence that surrounds a company, to planning and executing an effective analyst relations strategy.
Tune back, tune in soon.
Cheers,
Ellyn
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