I'm a convert

Word of mouth rocks. I've always been a believer in company's who leverage customer service and satisfaction as a differentiator. Its more rare than you think - especially in the technology sector, where there's a lot of emphasis on features and functionality as the company's unique value proposition. Just take a moment to think about the companies in your circle who provide over the top customer service. Probably not many. And when you do encounter them, you make a point of telling others. In today's world of social media and with the speed of technology at hand, a company's reputation and revenues streams can be build on word of mouth referrals. But that doesn't happen unless its a good quality product in the first place, and the company goes out of the way not just to talk about, but to live, breathe and embody customer service excellence.